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Digital Adoption Advisor

Value flows in with DAA

Digital Adoption Advisor

The world’s only dedicated digital adoption consultancy.

We help organisations realise the full value of their digital transformation by solving the biggest blocker: user adoption.

Backed by real-world experience and data-driven precision, we design and deliver digital adoption strategies that scale. Whether you’re deploying Workday, SAP, Salesforce, or any digital platform, we bring best-practice adoption to the heart of your transformation.

Trusted, focused, and relentlessly outcome-driven.

HyperTrack™ Services

Adoption Expertise. Delivered Fast.
HyperTrack™
Consultancy services
HyperTrack™
Training services

Whether you’re launching a new platform or scaling adoption across your technology stack, HyperTrack™ gives you a smart, proven approach to succeed faster, with less risk.

HyperTrack™ Cloud Technologies

Delivers advisory and training services laser-focused on specific cloud applications to help organisations move fast, deploy confidently, and realise measurable value quickly.
DAA HyperTrack™
for SAP Success Factors
SAP WalkMe Digital Adoption Strategy
DAA HyperTrack™
for SAP S/4 HANA
SAP WalkMe Digital Adoption Model
DAA HyperTrack™
for SAP Concur
SAP WalkMe Value Realization
Get adoption right - from the start

DAA Sessions

One day.

Game changed

The DAA Sessions are high-impact, one-day engagements led by the world’s most experienced digital adoption experts. These masterclasses and advisory sessions help leadership teams define their strategy, avoid missteps, and confidently move forward.

  • Strategy Development
  • Adoption CoE Planning
  • Business Case & Value Realization
  • Change Enablement and Governance

One day with DAA that will change the way you think about digital adoption

Lifecycle Services

Digital adoption done right and built to last

Adoption doesn’t end at go-live. Our full-spectrum Lifecycle Services provide structured support at every stage, from planning and implementation to measurement and long-term value realization.

  • Crafting strategic frameworks and business cases
  • Detailing how adoption efforts align with objectives
  • Deploying and validating solutions
  • Supporting daily management of adoption platforms
  • Ensuring accountability and tracking outcomes
  • Embedding adoption excellence for long-term success

DAA’s hallmark offering: a structured, cyclic framework that guides organizations through the full spectrum of digital adoption, from planning and design to implementation, operations, measurement, and sustained value realization. This systematic approach provides clients with a scalable, flexible roadmap optimized for value across their technology stack.

We make digital adoption part of your business - not just your projects.
Why DAA?

The only specialist digital adoption consultancy

Unbiased, vendor-agnostic, and execution-proven

Backed by 200+ enterprise deployments

Proven to save time, reduce risk, and increase ROI

Built for mid and large global enterprises

We help enterprises accelerate and scale their digital transformation initiatives with precision, speed, and measurable impact

Digital Adoption Advisor is the world’s first dedicated digital adoption advisory firm
Start with adoption. Start with DAA

Trending Blogs

Blog
From ROI Promises to Proven Performance: The New Economics of Time
When SAP’s ROI studies for SuccessFactors and S/4HANA appeared - projecting returns of more than 100 percent - they sparked attention across the enterprise community. But they also raised a deeper question: what truly drives those returns?
Blog
Time as the Universal Metric of Efficiency: The Future of Measurable Digital ROI
For decades, transformation success has been measured by project delivery - scope, schedule, budget. Once the new system went live, the ROI box was ticked, and attention moved elsewhere. That model no longer works.
Blog
The Hidden Quarter: Where Transformation Drag Silently Erodes ROI
Across more than two decades working with large SAP programmes, I’ve lost count of how many times I’ve seen the same pattern repeat. The cutover completes successfully, dashboards turn green, and the implementation team celebrates a smooth go-live.
Blog
The ROI Illusion: When SAP Works but the Business Doesn’t
I’ve spent more than two decades around digital transformation programs, long enough to see the same story repeat itself hundreds of times.
Blog
The Adoption AI Mirage: Why Most Enterprises Aren’t Ready for AI in RISE with SAP
The Adoption AI Mirage is Unk Unk #6
Blog
The Human Multiplier: Enabling People, Not Just Technology, in RISE with SAP
The Multiplier Miss is Unk Unk #5

Advisor Decoders

Our expanding database of digital adoption excellence definitions, information and explanations.

What is a Digital Adoption Platform (DAP)?
What’s the difference between Digital Adoption and Digital Experience?
What is RPA?
What’s the difference between a DAS and a DAP?
What is Hyper-automation?
What is Digitization?
What is Human-in-the-loop Automation?
What is a Digital Experience Platform (DXP)?